Supplier shipments to shops fell 4% last year, but sales held tough

By Stephen Frothingham

BPSA releases year-end wholesale sale data.

BOULDER, Colo. (BRAIN) — Supplier shipments of e-bikes to retailers increased by 16,757 units last year, only slightly more than the 15,883 increase in BMX shipments, but both categories were beaten by gravel bike shipments that grew by 19,268 units. Still this reshuffling of what bike shops were ordering was not enough to overcome falling shipments of road and mountain bikes — categories that traditionally drive the industry. — down 28,060 and 10,991 units respectively,

According to a Bicycle Product Suppliers Association report, the overall value of bikes shipped last year fell by $15 million, a 1 percent drop in business compared to 2016. Unit shipments fell by 4 percent, a shortfall of 90,875 units. Wholesalers shipped 2,299,413 bikes last year, a decade low. Only six categories posted growth: BMX, 29er front-suspension, 27.5 full-suspension, e-bikes, gravel and 24-inch. All other categories declined.

The growth in e-bike shipments made the largest difference to supplier bottom lines, adding $26.9 million in new business as their average value was second highest at $1,978. Only the average value of 29er full-suspension bikes, $2,133, was higher. The increase in gravel bike business adds $26.9 million in new business, with the …read more

Via:: Bicycle Retailer and Industry News