LONDON (BRAIN) — Sports nutrition brand Science in Sport plc has announced 2017 sales were 28 percent above the year prior, hitting 15.6 million pounds ($21.7 million). SiS shares are traded on the AIM market of the London Stock Exchange under the ticker symbol SIS.
SiS entered the U.S. market in 2016 and has invested in U.S. event and athlete sponsorship, including sponsorship of USA Cycling. The brand also sponsors Britain’s Team Sky and has opened sales in Italy and Australia in recent years.
SiS has seen a 58 percent growth in consumer direct sales through its own website, counting sales of 4.6 million pounds through that channel last year. Sales through third-party online retailersgrew 27 percent to 3.9 million pounds. Retail sales including sale to distributors grew 13.8 percent to 7.1 million pounds.
The company said it remains confident of continued strong growth in 2018. It will release full year results on March 21.