Pioneering distributor Bob Fluhr dies at 83

By Stephen Frothingham

Fluhr, the first U.S. importer of Giant-made bikes, led a multi-generational bike industry family as president of Beacon Cycle.

LAGUNA WOODS, Calif. (BRAIN) — The first time Steven Fluhr attended the New York City bike trade show, he was treated like royalty. After all, he was accompanied by one of the kings of the industry in 1970s bike boom: his father Robert.

“I felt like a prince walking around with Dad, because everyone knew him and people kept coming up to him,” recalled Steven, who is now 57 and owns M&M Cyclery, with two Chicago-area stores.

Robert “Bob” J. Fluhr passed away on Dec. 15 at his home in California at age 83.

For many years he was president of Milwaukee-based Beacon Cycle, which had five warehouses at one point and was once the largest bike distributor in the country that was not a bike manufacturer. His father, Henry Fluhr, had founded Beacon after World War II. Bob and his brother Ed joined the company in the 1950s.

While Ed focused on dealer relations, Bob was the master sourcer, and as the bike boom exploded in the 1970s he was ahead of his time in importing bikes and P&A from developing …read more

Via:: Bicycle Retailer and Industry News