Industry registers some good news in November

By Stephen Frothingham

High-end business sees a big monthly jump at wholesale.

BOULDER, Colo. (BRAIN ) —The market took a positive seven percent jump in November as suppliers shipped bikes worth $5.1 million more than they did during the same month in 2016. Shipments of e-bikes were up $4.4 million during the month and responsible for most of the gain, but gravel bikes, ‘cross and 29er full-suspension were up $2.7-, $1.7- and $1.3 million respectively.

November business was so strong it lifted year-to-date wholesale revenues tracked by the Bicycle Products Suppliers Association close to 2016 levels. Through November, sales were off 2016 pace by just 1 percent, while unit shipments were down four percent. That’s a big improvement over September where the year-to-date sales were down 3 percent and unit shipments were down 5 percent.

The numbers indicated dealers were counting on a good end of the year, especially for their high-end customers. The ‘cross bikes ordered in November were worth an average of $1,803, a jump in value of $671 over the ‘cross bikes ordered in 2016. Gravel bikes also saw a sizable jump in value, up to $1,222 from $656. E-bikes and 29er full-suspension also saw a bump in value of about $200.

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Via:: Bicycle Retailer and Industry News