Celebrity chefs work with Performance Bicycle to deliver bikes to kids impacted by wildfires

By Val Vanderpool

SANTA ROSA, Calif. (BRAIN) — During the weeks leading up to Christmas, the staff at Performance Bicycle in Santa Rosa, California, logged some long hours building kids’ bikes. But this wasn’t to keep up with the usual holiday rush. It was to fulfill an order placed by celebrity chefs Guy Fieri and Rachael Ray, who donated 310 bikes to families impacted by the wildfires that raged in Northern California in October. The Tubbs Fire, which became the deadliest fire in California’s history, destroyed nearly 3,000 structures in Santa Rosa.

Fieri, a restaurateur well known for his shows on The Food Network, is a resident of Santa Rosa. And he’s also a cyclist who regularly donates bikes to kids in need.

“Guy is one of our local guys. Everyone has a story of bumping into him,” said Tommy Merriott, general manager of Performance Bicycle in Santa Rosa. “He’s done these kinds of donations in the past, but usually through a big-box store like Target. This is the first time he has teamed up with a bike retailer.

Merriott and four Performance staff members built 130 SE Racing and Fuji bikes and brought in additional help to assemble the remainder. …read more

Via:: Bicycle Retailer and Industry News