Stromer hires the Lyman Agency for media relations

By Val Vanderpool

OBERWANGEN, Switzerland (BRAIN) — Swiss e-bike manufacturer Stromer has retained the Lyman Agency to serve its U.S. and Canadian markets for 2018. Lyman will provide media relations, show support and other services supporting the company’s current and new models, including the new ST5 that will be introduced in the U.S. in 2018.

Earlier in 2017, Stromer separated from previous owner BMC following an investment made by a Swiss investor group. The company’s U.S. offices are located in San Diego.

The Lyman Agency’s current and past outdoor clients include ENVE, Mavic, Vanilla Workshop, Topical Edge, Mammoth Mountain and Snow Summit bike parks, Allied Cycle Works and the Haute Route.

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Via:: Bicycle Retailer and Industry News