Stradalli Cycle plans Boulder store

By Stephen Frothingham

BOULDER, Colo. (BRAIN) — Stradalli Cycle, a ten-year-old bike brand based in Florida, plans to open a small showroom and bike shop in North Boulder in February.

Stradalli owner Tom Steinbacher told BRAIN the new store will showcase about 100 Stradalli bikes, as well as a small selection of Stradalli’s other carbon products, which include fishing rods, baseball bats, skis and snowboards.

“I miss retail,” said Steinbacher, who took a break from spackeling the store’s walls recently to show BRAIN the new store, which is on Broadway a few hundred yards south of Boulder Cycle Sport’s North Boulder location.

Stradalli is known primarily as a consumer-direct brand, although the company also operates a large store in Pompano Beach, Florida. The company also sells wholesale to a handful of shops in the U.S. and a few dozen stores in other markets, including Brazil, Mexico, Colombia and Steinbacher’s native Germany.

The brand specializes in carbon-framed bikes, including road, triathlon and mountain bikes. Most are sold outfitted with upper end Shimano parts, including Dura-Ace, Ultegra, Deore XT and XTR. Pricing is aggressive: one carbon road model, outfitted with Dura-Ace Di2 with hydraulic disc brakes, retails for $3,500. The company ships bikes to consumers unassembled or will …read more

Via:: Bicycle Retailer and Industry News