Finish Line names new distributors in Denmark and Sweden

By Stephen Frothingham

HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies has added HF Christiansen and Unicykel to its list of international distributors. HF Christiansen will be Finish Line’s exclusive distribution partner for the Danish market while their subsidiary, Unicykel, will cover the Swedish market.

“Finish Line is excited to work with HF Christiansen,” said Hank Krause, the president and CEO of Finish Line. “Both companies pride themselves on their family-like, hands-on approach to business, where positive working relationships are valued above all else.”

HF Christiansen is one of the world’s oldest bicycle manufacturers. It was founded in 1903 and now sells about 65,000 bikes per year throughout Denmark and the rest of Europe. HF Christiansen also distributes many leading brands to the Danish and Swedish markets.
René Pedersen, purchasing manager at HF Christiansen said, “For Denmark and Sweden we see great potential still to be realized in Finish Line. At HF Christiansen and Unicykel, we’re experts in commuter bikes and our aim is to expand the market for Finish Line from the traditional MTB and road segments to the users of all other bike types.”

HF Christiansen and Unicykel will begin sales of Finish Line products on Jan. 1.

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Via:: Bicycle Retailer and Industry News