After strong year, Van Dessel moves to new space with Kent International

By Stephen Frothingham

PARSIPPANY, N.J. (BRAIN) — After a strong year that saw a big increase in dealers and sales, Van Dessel is moving operations into a new space inside Kent International’s 60,000 square foot warehouse in Parsippany.

Kent has been assisting Van Dessel in its growth, said Robert Vander Veur, Van Dessel’s vice president of sales and development. He said Van Dessel now has about 78 dealers — twice its count last year. Sales were up nearly 40 percent this year.

“Kent has been very important in supporting and backing our efforts, not just so we can produce new models, but to provide better service to our growing IBD base,” Vander Veur said. “We’ve increased our outside sales force with eight new reps. Hardly a sales army like larger brands, but we can begin providing our dealers with the attention they deserve,” he added.

Van Dessel has moved its inventory and assembly team to Parsippany, and the company added a few more assemblers. Every bike Van Dessel sends to dealers is assembled to order in-house.

“Part of the feedback from dealers we are getting is that they really appreciate the no-pressure approach we take. Shops can just order one bike, …read more

Via:: Bicycle Retailer and Industry News