Felt rolls out Customer Connect online sales program

By Stephen Frothingham

Company says it wants to remove barriers to purchase but keep retailers involved in the customer experience.

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles rolled out its Customer-Connect online sales program to dealers on Monday. The Southern California bike company, purchased by Rossignol Group early this year, said customers will now be able to purchase a bike on the Felt website, which will be delivered by their local Felt retailer.

Buyers will have two options on the Felt site: To go the Buy Local Now route and see if a local shop has the bike they want in stock on Felt’s website, or they can purchase it from the Felt website and Felt will ship the bike to their local dealer, who will assemble and deliver it.

The company found that less than 1 percent of total bikes sold in North America are sold online

Felt will provide credit to a dealer’s account immediately upon purchase of the bike. The company also said that any bikes purchased through Felt’s site and delivered through a local dealer will count toward that store’s annual product commitments or preseason.

Felt notified retailers about Customer Connect through a dealer letter Monday. Felt sales reps also notified dealers …read more

Via:: Bicycle Retailer and Industry News