KETCHUM, Idaho (BRAIN) — CrankTank has announced the dates for Impact Sun Valley, a media summit to be held in Idaho area next summer.
The event will be June 26-28. Organizers said the area offers access to ideal testing terrain for all types of bikes, including e-MTBs, mountain bikes, road bikes and gravel bikes.
“We’re already seeing healthy interest in the event from both media and brands,” said CrankTank’s vice president, Adrian Montgomery. “The opportunity to ride trendsetting bikes and equipment in a world-class cycling destination like Sun Valley provides an attractive perk to media, and the brands value the ability to get face time and actually go out and ride with media. And because much of our singletrack is motorized legal, we can offer a unique setting for both media and brands to wrap their heads around the emerging e-MTB category, and our massive inventory of unimproved backcountry roads serves up the ultimate gravel experience.”
CrankTank held an Impact “activation event” in Kona, Hawaii, during the Ironman World Championships this year.
The company said it has begun lining up media and supplier attendees and sponsors. It will limit the number of attendees at the first summit; it plans to …read more