Nuun now selling Vitamins tablets line in Canada

By Stephen Frothingham

SEATTLE, Wash. (BRAIN) — Nuun is expanding the availability of its recently introduced vitamin hydration product into Canada. Nuun Vitamins will debut in Canada at Whole Foods and MEC.

“Our society is in a critical state with preventable chronic diseases at an all-time high,” said Kevin Rutherford, the president and CEO of Nuun. “At Nuun we strive to create positive change and developed Vitamins as part of our continued efforts to help reverse these trends. Nuun Vitamins has been very well received in the United States and the Nuun team is excited to share it with our friends in Canada.”

Nuun Vitamins is an effervescent, self-dissolving tablet that has 11 vitamins and minerals. It includes those that are the most under-consumed micronutrients within the overall public and those that athletes need to consume in larger quantities. These include vitamin A, C, D and E for immune function and antioxidant support, B12 and folate for energy metabolism and minerals magnesium and calcium for muscle function and bone support. In order to maximize nutrient absorption the levels of each vitamin are 25-50% of the recommended daily value. Fluid delivery is optimized given the complete electrolyte blend and addition of non-GMO …read more

Via:: Bicycle Retailer and Industry News