RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles has hired Tyler Meyers as international sales manager. Meyers has a long history in the industry, previously holding senior roles at Shimano, Electra, Trek, BionX and most recently launching Elby bicycles. Before joining Felt, Meyers worked on several projects with Felt as a consultant developing market analysis in key areas.
“The projects and work he’s done for us went so well that we wanted to bring him on board full time,” said Adam Micklin, vice president of global sales at Felt.
In his new role Meyers will oversee Felt’s international distributors. Previously, Jake Duehring had handled international sales, but was recently tapped to head up sports marketing after the departure of company founder Jim Felt.
“I am looking forward to expanding Felt’s global business and continuing the strong partnerships that Jake and the entire team at Felt have cultivated over the years,” said Meyers.
Felt Bicycles has gone through a series of changes in staff and sales structure following its acquisition by Rossignol Group earlier this year.
More recently, the company relocated to Rancho Santa Margarita from Irvine, California. Felt handles product development, engineering, marketing, creative and international sales out of its Southern California headquarters.
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