SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike said it has completely revamped its educational content offerings for its 2018 show. Headlining the show’s content will be keynote speaker John Venhuizen, the CEO of Ace Hardware Corporation.
The show said it has invested heavily in its educational offerings for next year’s show, which are being called “The IBD Summit at Interbike.”
Pat Hus, the vice president of Interbike, said retail attendees can expect a slate of new speakers, dynamic panel discussions, relevant subjects, and more tactical takeaways than ever before.
“One of the ways in which we are going to reinvent the show is by bringing in higher levels of education and speakers,” said Hus. “Our new retailer advisory board members were adamant that we needed to step up our game on seminars at Interbike. The only way to do that was to take complete ownership on that content and start curating all of it. We will still be working with the NBDA and others on specific tracks for the show, but we will be driving the overall direction moving forward.”
Interbike expo hours will start later than in recent years to accommodate educational events before the show opens; more on-floor education will be …read more