ROUSE HILL, Australia (BRAIN) — After 13 years with JetBlack Products, founder Trent Fitzgibbins has announced that he will be leaving the company to launch a new brand he has developed called M2O Industries.
Fitzgibbins started in the bicycle business in 1998 as a national sales manager for British International, before founding JetBlack 2005. Just over a year ago he sold JetBlack and remained with the company as director of global sales and research & development. His association with JetBlack will continue as JetBlack has agreed to distribute his new brand’s products to bike and sports retail channels in Australia.
Based in Sydney Australia, M2O (short for “mountains to ocean”) offers cycling and sports products. The brand is already sponsoring several road and mountain teams and arranged for international distribution.
The product line includes anti-chafe creams and compression products specifically designed for cyclists
More information at m2oindustries.