Longtime Trek exec Joe Vadeboncoeur to leave company

By Stephen Frothingham

WATERLOO, Wis. (BRAIN) — Joe Vadeboncoeur, who has worked at Trek for 28 years, is departing the company at the end of December.

Vadeboncoeur started working in sales at Trek, covering a territory that included Utah, Idaho, Montana and Wyoming. Through the years he took on product management for Gary Fisher; all of the bike and aftermarket product management groups for Trek, Fisher, Klein, Bontrager and Electra, handling Asian sourcing and all product development; overall marketing; and in the past two years he was responsible for global retail, working with Trek retailers as well as managing Trek’s company owned stores around the world as vice president of retail.

“After 28 years at Trek, starting a new direction is a really exciting prospect,” he said in an email to BRAIN. “The world is full of opportunities and I am eager to see what those are. I do not plan to do anything for a while, as there are a lot of great bike rides calling. But, I am also not done with creating something new and chasing great opportunities.”

“He’s been an enormous presence, from product and racing to retail,” Eric Bjorling, spokesman for Trek, told BRAIN. “Joe’s been amazing for …read more

Via:: Bicycle Retailer and Industry News