March Northwest takes ownership of IMBA’s Instructor Certification Program

By Stephen Frothingham

BOULDER, Colo. (BRAIN) — March Northwest, a company led by racer and coach Shaums March, will become the owner, operator and official provider of the International Mountain Bicycling Association’s Instructor Certification Program, starting in January.

March has been IMBA’s lead instructor trainer and curriculum developer since IMBA purchased the rights to his International Mountain Bike Instructor Certification program in 2013 and transformed it into the current ICP curriculum at the organization. March Northwest is in the process of transforming the ICP into a standalone nonprofit organization, of which March Northwest will act as the official partner and provider for skills instruction. March will serve as its director of operations and oversee curriculum development.

“Over five years, the ICP has grown to become a strong and successful program with IMBA. As we at IMBA continue to become laser-focused on our mission of great places to ride, we’re pleased to pass the reigns to someone who has been so integral to the ICP’s success,” said Dave Wiens, IMBA’s executive director.

March said, “I am pleased to continue our work with a great group of instructor trainers who are committed to the success of our member. The ICP is devoted to upholding the industry standards …read more

Via:: Bicycle Retailer and Industry News