For bike brands wanting to offer ‘click-and-collect,’ BikeExchange is now licensing its Marketplacer platform

By Stephen Frothingham

LAKE FOREST, Calif. (BRAIN) — BikeExchange is offering monthly licenses for its marketplace software, for bike brands that want to sell bikes online to be delivered via their brick-and-mortar dealers — also called “click-and-collect.”

BikeExchange began offering its marketplace software to IBDs in Australia about 10 years ago, and later began partnering with companies to bring the platform, called Marketplacer, to about 20 other industries. The Marketplacer technology is what powers BikeExchange.com and CyclingTips.com.

The new licensing program targets midsize or smaller bike brands that want to offer click-and-collect but lack the resources to build their own websites with the feature.

“This technology isn’t an industry disrupter so much as an industry enhancer,” said BikeExchange USA’s CEO, Matt Gordon. “It creates a complete solution marketplace where ‘brand X’ can sell direct to customers by fully embracing and featuring its existing retailer network. Orders are fulfilled via the retail network who ship direct to the consumer, allow pick up in-store or enable customers to inquire direct with retailers. It’s the ultimate online sales solution at minimal capital outlay.”

“It seems like such a simple concept — giving brands their own specialty marketplace. But as many failed attempts will reluctantly admit, actually delivering …read more

Via:: Bicycle Retailer and Industry News