Vista Outdoor sees 13% organic decline in outdoor product sales, plans to sell Bollé

By Stephen Frothingham

The owner of Bell, Giro and CamelBak sees declines in its outdoor product and shooting sports divisions.

FARMINGTON, Utah (BRAIN) — Vista Outdoors, the owner of Bell, Giro, Blackburn, Bollé, CamelBak and other brands, saw a 9.1 percent decline in sales in its most recent quarter in its Outdoor Products division, which includes those brands. The division’s sales would have looked worse if not for the inclusion of sales from Camp Chef, a recent acquisition. Organically (that is, not including Camp Chef), the division saw a 12.7 percent decline in revenue, which the company said was driven by “lower sales across most product lanes.”

Sales in the division were $292 million, down from $321 million in the same period last year.

But the Outdoor Product division out performed Vista’s Shooting Sports division, where sales fell 18.7 percent in the quarter, to $296 million, down from $364 million last year. Profits in the division plummeted 37 percent, from $102 million to $63 million.

The company announced Thursday that it was restructuring its Shooting Sports executive structure, eliminating the division’s president. It also said it would sell the Bollé, Serengeti and Cébé brands. All three brands are best known for their eyewear, …read more

Via:: Bicycle Retailer and Industry News