Boulbol and Sims form new PR agency, Simbol. First client: Wolf Tooth

By Stephen Frothingham

MINNEAPOLIS (BRAIN) — Industry veterans Nic Sims and Scot Boulbol have formed a new PR/marketing agency, called Simbol Communications. The company’s first client is Wolf Tooth Components.

Sims was an executive at Specialized, Alpinestars and Scott USA. Boulbol has been a freelance journalist, a consumer brand manager for Bontrager and a copy writer at Specialized. Boulbol continues to work at SMAK Media on a freelance basis.

Boulbol said Simbol is “targeting mostly cycling-related brands along with some outdoor crossovers as well.”

Minneapolis-based Wolf Tooth has hired Simbol to handle a variety of PR and marketing services. Besides PR and media relations outreach Simbol will build more web and collateral content for Wolf Tooth and may also help with events and promotional efforts as needed.

Dan Dittmer, Wolf Tooth’s vice president, said, “At our core we’re an engineering-centric group here at Wolf Tooth. We’ve got that part dialed; but to help us reach a broader audience for our products – an audience that will benefit from our products, but might not be as familiar with our brand – we’re seeking some assistance on the marketing and PR fronts.

“Nic and Scott at Simbol are super experienced at this, and they’re very knowledgeable of cycling tech …read more

Via:: Bicycle Retailer and Industry News