Eurobike show moves to July in 2018

By Stephen Frothingham

Trade show does away with consumer day and aligns with earlier product cycle in effort to unify industry under one show.

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike organizers have announced new dates for the 2018 trade show. Eurobike will move earlier in the year, kicking off on Sunday, July 8, and it will be exclusively for trade visitors, eliminating its consumer festival days.

Next year, Eurobike will remain in its usual timeframe, Aug. 30 to Sept. 2, with three days only open to trade visitors, followed by one consumer day on Saturday. It will also retain the demo areas outside of the “B” hall. Eurobike immediately announced that it would go back to one consumer day after the show this year, which expanded to two consumer days.

Organizers have not decided whether the 2018 trade show will offer three or four days for trade visitors. They said that will be determined closer to show time and after surveying exhibitors further. Eurobike conducted an extensive survey after the show this year, asking about dates, consumer days, and other topics.

“The bike market is enjoying great dynamism and seeing numerous changes to the value chain. By taking place earlier in the year Eurobike will be even …read more

Via:: Bicycle Retailer and Industry News