Trek kicks off inaugural Global Women’s Summit in Waterloo

By Stephen Frothingham

WATERLOO, Wis. (BRAIN) — Trek Women’s Advocates from around the world, along with seven members of international media, are joining Trek at the company’s global headquarters here this week for the inaugural Global Women’s Summit.

The three-day summit, which comes on the heels of Trek’s first week-long, women’s-only, scholarship-funded Certified Service class, serves as the kick-off event for Trek’s larger ongoing campaign to make cycling more accessible to women around the world, the company said.

The advocates will attend seminars with Trek’s marketing, engineering, design, retail, manufacturing, product development, and sales departments to learn tools that will help strengthen the relationship between women riders and retailers in their home towns.

Trek’s president, John Burke, will address the group on the importance of advocacy in the company’s history and the trajectory of current and future programs with PeopleForBikes, DreamBikes, NICA, IMBA, and others. The group also will visit with Gary Fisher and attend group road and mountain bike rides led by Trek Travel.

“We’re starting small (with 54 advocates), but we have big goals for this program,” said Amanda Schulze, Trek’s women’s business manager. “This formula puts talented, enthusiastic, approachable women cyclists in the field where they can make the biggest impact, and gives …read more

Via:: Bicycle Retailer and Industry News