Osmo Nutrition co-founder Stacy Sims working with Nuun on education and product development

By Stephen Frothingham

SEATTLE (BRAIN) — Dr. Stacy Sims, a co-founder of the Osmo Nutrition company, is now working with Nuun and Co. on hydration education, product innovation and clean living initiatives.

Sims, who left Osmo last year, has helped popularize a new approach to exercise hydration, with a focus on low calorie electrolyte drinks that are more easily absorbed than sugary exercise drinks. Before co-founding Osmo with two partners, she collaborated with Dr. Allen Lim, the founder of Skratch Labs, which has promoted a similar approach to hydration.

Nuun has focused on hydration as well as prioritizing “clean product, planet and sport.”

Sims is currently a senior research fellow at the University of Waikato Adams Centre of High Performance, where she is developing ongoing research and expanding the post-graduate program while continuing her work with world-class athletes.

“The Nuun team is honored to work alongside Stacy, one of the most accomplished sport scientists in the world. Her passion for improving health and performance along with her desire to share her knowledge is truly remarkable,” said Kevin Rutherford, Nuun’s president and CEO. “There is so much opportunity for positive disruption in the sports drink industry, and it is going to take purpose-driven leaders joining forces to …read more

Via:: Bicycle Retailer and Industry News