Lambert adds Bern, Basil, Brooks, Kuat and Renthal to its brand lineup

By Stephen Frothingham

LEVIS, Quebec (BRAIN) — Lambert has expanded its product offering with the addition of five brands: Bern, Basil, Brooks, Kuat and Renthal.

The brands’ product lineups will be made available to IBDs across Canada starting this fall. The new brands announced today are in addition to other brands announced earlier in the month: Deity and Enduro Bearings.

“Hawley-Lambert is always striving to serve its retailers with the best and most innovative brands for each category. Each of these new brands will be adding tremendous value to our IBDs product offer and ultimately their customers,” said André Trudeau, product director at Hawley-Lambert.

“The addition of these great brands to our portfolio will make a positive difference for our retail partners. One of Lambert’s strengths is the breadth of the brands we help bring to market. Within the new brands for 2017, there is a meaningful product for every one of our IBDs regardless of the markets and customers they service,” said Edward Wright, national sales director for Lambert.

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Via:: Bicycle Retailer and Industry News