Extended demo days at Eurobike get mixed reviews

By Lynette Carpiet

FRIEDRICHSAFEN, Germany (BRAIN) — So how successful were Eurobike’s efforts to offer more demo riding opportunities by extending its demo to all three days of the trade show as well as its consumer festival days? It’s still a bit early to tell, but so far supplier reaction is mixed.

The expanded demo area, located between and behind the B halls on the exhibition grounds, offered more than 3,000 bikes and parts for testing.

On Tuesday, as rows of bikes sat idly on racks, some companies felt disappointed by the turnout.

Marin’s Chris Holmes said the company had only done five demos for the entire day on Tuesday. But the company still had to staff the demo booth on top of the inside trade show booth. “One downside is myself and product mangers can’t go out to talk to media or dealers because we have to be at the inside booth — we are booked with appointments,” he said.

Ridley had also only offered about five demos on Tuesday. But by Wednesday, traffic was picking up and more suppliers were reporting a steady stream of testers.

“It’s not what we thought it would be,” said Frank Aldorf of Canyon, about the traffic at the demo …read more

Via:: Bicycle Retailer and Industry News