E-bikes poised for broader market penetration in Europe

By Lynette Carpiet

REUTLINGEN, Germany (BRAIN) — As goes the electric bike market in the Netherlands, so — eventually — will go the rest of Europe. That is the crystal ball prediction of Claus Fleischer, head of the Bosch division that produces its wildly successful mid-drive e-bike systems.

Fleischer believes that e-bikes eventually will account for one of every three bikes sold in the European Union, a ratio now achieved only in the Netherlands. “In the long run, we predict that in each country, when the markets are mature, every third bike which is sold will be an electric bicycle,” said Fleischer, senior vice president of Bosch eBike Systems.

Until then, Bosch predicts that e-bike sales will continue growing at a rate of about 15 percent a year.

As a major player in the e-bike market, Bosch has a vested interest in seeing the category grow. But Fleischer’s outlook is worth noting because the company is famously meticulous about its product development process, which includes extensive market research.

If Fleischer is correct, e-bike sales should be robust for years to come.

According to 2015 statistics, published recently by the Confederation of the European Bicycle Industry (CONEBI), e-bikes accounted for 6.5 percent of all bikes sold in the …read more

Via:: Bicycle Retailer and Industry News