Conference tackles supply chain issues on eve of Eurobike show

By Lynette Carpiet

FRIEDRICHSHAFEN, Germany (BRAIN) — Changing consumer behaviors are forcing the European industry to take a good look at its supply chain and where it can shorten lead times and respond to market demands and changes more quickly, said Jack Oortwijn, editor of Bike Europe, as he set the stage for a conference addressing the major challenges suppliers face in bringing production back to Europe.

“The internet has brought about major shifts in almost all sectors that distribute through dealer channels,” he said, forecasting that the industry will have fewer but stronger and bigger dealers. “Speed is the tool to attract customers and buyers today.”

Oortwijn, who has been following the growth of bike production in Portugal, drew speakers from Europe’s largest suppliers and retailers to the first-time conference. He said the European bike industry has much to gain from investing in European production. Chief among them:

• Increased speed to market, with shorter lead times;

• Reduced inventory obsolescence, fewer clearance sales, more price stability;

• Faster resale

• Higher turnover rates

• Less working capital tied up in stock

Oortwijn said companies like Accell Group and Decathlon, which represent 15 percent of the bicycle market in Europe, want to reduce lead times for parts like …read more

Via:: Bicycle Retailer and Industry News