NBDA, BPSA and NPD to provide market data to specialty retailers at no charge

By Stephen Frothingham

BOULDER, Colo. (BRAIN) — The dealers association and suppliers association are working with The NPD Group (formerly Leisure Trends) to offer a free market data program to specialty retalers.

“We are committed to helping independent bicycle dealers thrive in today’s challenging retail environment, by providing them with the market insights needed to make better buying and merchandising decisions,” said Todd Grant, the president of the National Bicycle Dealers Association.

Grant said, “We have been working with NPD since 2015 Interbike to create a program specifically for NBDA members. Utilizing the knowledge, experience, and insights of the NBDA’s P2 group members, NPD has travelled to meet with as many as 45 of our best retailers to learn firsthand how this information can be used when making buying decisions at product, category and vendor levels, as well as how to improve the bottom line with better inventory management. This is the information that the industry uses for measurements of performance. This gives the IBD unbiased information they need. To continue to improve the accuracy of these reports, we ask that more NBDA members sign up for this free service and reap one of the benefits of NBDA membership.”

The program provides retailers with tools …read more

Via:: Bicycle Retailer and Industry News