Guest Opinion: Signs, signs, everywhere signs …

By Stephen Frothingham

By Holly Wiese
Holly Wiese has more than 20 years experience in the field of visual merchandising and retail design. She is the owner of 3 Dots Design, a strategic retail design and visual merchandising company that uses just the right blend of vision, creativity and business savvy to create exciting and enticing retail environments.

We all know the song, right? But what does that have to do with your business?

Quite a bit actually. As a first time customer walking in to your store, a clear signage package throughout the space can be the difference between somebody feeling comfortable enough to navigate the busy floor over to helmets for a purchase OR feeling overwhelmed, turning around and walking back out your door.

Store owners often say to me, “Doesn’t everybody already know what a helmet and shoe is? Seems silly to put up all the signs”. Well yes, presumably most people do know what these things are (although don’t assume EVERYBODY does), BUT most people don’t know often where they are in your store. In fact, most people aren’t paying any attention at all as they wander through and if you can do anything to make their experience easier, it’s likely …read more

Via:: Bicycle Retailer and Industry News