UK nutrition brand Science in Sport enters US market with USAC, Team Sky agreements

By Stephen Frothingham

COLORADO SPRINGS, Colo. (BRAIN) — Science in Sport, a nearly 25-year-old British sports nutrition brand, is making a push into the U.S. market this season. The brand is endorsed by the Tour de France-winning Team Sky and recently became the official sports nutrition supplier to USA Cycling.

The company offers an isotonic energy gel, drink tablets, recovery mixes and other products.

The brand’s products are currently being sold consumer direct in the U.S. via the SiS website. The company is in the process of developing relationships with U.S. online and brick-and-mortar retailers, a spokesman for the brand told BRAIN. The SiS focus is on the cycling market, including road, mountain bike and triathlon.

The agreement with USA Cycling goes through the end of 2017. SiS will supply bag drops and stock neutral feed stations for all USAC national championship events. In addition, USAC members and its promoters, clubs, and sponsors will receive a discount of 20 percent off select SiS products.

“We’re delighted to be making our truly innovative and competition-tested sports nutrition products available to American cyclists,” said Ashley Read, Science in Sport’s marketing director. “We have built a strong following among European endurance athletes and we …read more

Via:: Bicycle Retailer and Industry News