Abus trims US distributor count, doubles down with QB and H2

By Stephen Frothingham

CHICAGO (BRAIN) — Abus has reduced its U.S. distributor list from four to two, saying it is expanding its relationship with QBP and Highway Two while ending business with J&B and Hawley at year’s end.

The company said the decision was driven by continued growth in the U.S. and will allow its staff to focus its energies on a smaller list of distributors.

“We enjoyed big increases in brand awareness and business in the U.S. due in part to the strong support of Highway Two and QBP. We are very excited to focus our efforts into working with these very professional and retailer oriented distributors in order to grow our market share in the U.S. Highway Two and QBP have the distribution channels and team’s in place to make this a reality,” said Axel Roesler, the sales and marketing director for Abus’ international mobile security business.

QBP and Highway Two will be stocking a full line of Abus, the company said.

Rich Tauer, the president of QBP, said, “QBP is excited to expand our partnership with Abus while featuring their innovative, category leading locks in our Dealer’s Choice strategy. Abus provides sustainable profitability for dealers in bike security and QBP stocks Abus product …read more

Via:: Bicycle Retailer and Industry News