BOULDER, Colo. (BRAIN) — The Outdoor Industries Women’s Coalition, celebrating its 20th anniversary this year, has rebranded itself as Camber Outdoors. The organization said the new name better reflects its approach to its work in the outdoor industry while encouraging both women and men to advocate gender equality in the workplace and in the outdoors.
“We decided on the name Camber Outdoors because ‘camber’ is an upward curve that creates a deviation in a straight path. Without camber, the direction is linear or status quo,” said Deanne Buck, the executive director of Camber Outdoors. “The name ‘Camber Outdoors’ reflects the collective efforts and upward momentum of our organization, corporate partners, and industries in attracting, retaining, and advancing talent for greater industry sustainability and relevance.
“Camber Outdoors elevates and promotes the active-outdoors industries as great places to work for women. We recognize that when employers become the companies of choice for talented individuals, they become the brands of choice for participants and consumers.”
The organization has more than 3,500 members and 170 corporate partners, as well as 59 CEOS who have made a commitment to supporting its current vision of respect, inclusion and gender equality at every level in the workplace.
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