SKS USA to distribute SQlab products

By Stephen Frothingham

OLNEY, Ill. (BRAIN) — SKS USA will now act as the exclusive North American brand manager and distributor of SQlab saddles.

Radsport USA, the original importer of SQlab, founded and managed by Kenny Roberts, will no longer act as distributor for SQlab products. Roberts will be joining the SKS USA team as the SQlab sales and marketing contact and brand manager. He will work remotely from an office in Bend, Oregon.

“We’re excited to be working with SQlab in the U.S. market and glad to have Kenny on board to continue to build the SQlab brand. SKS-Germany and SQlab share a nice symmetry, as they’re both German brands and offer quality, high-end products across several segments” said Mark Burgener, the general manager of SKS USA.

Operations for SQlab, including sales, marketing, warehousing and service, will shift to the SKS USA headquarters in Olney. The change will not affect the existing SQlab dealer and distributor networks.

Burgener said he doesn’t anticipate any major changes in pricing or product mix, but the company will be launching its new Ergowave saddles in August. The Ergowave design features a shape developed with the University Hospital of Frankfurt and the Frankfurt University of Applied Sciences.

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Via:: Bicycle Retailer and Industry News