Polar hires Stan Brajer as VP of US sales and marketing

By Stephen Frothingham

LAKE SUCCESS, N.Y. (BRAIN) — Polar has appointed Stan Brajer as its senior VP of U.S. sales and marketing. Brajer brings more than 20 years of experience in sports, fitness and retail to Polar. Previously, Brajer he was VP of U.S. sports sales for Timex. He is also a previous director of fitness sales and marketing for Garmin.

“I look forward to driving the next chapter of the revitalized Polar brand,” said Brajer. “Polar’s robust heritage in cycling, running, triathlon and fitness engages an extensive audience from beginners to Olympic athletes. With our global leadership in heart rate monitoring at our core, encompassing consumer fitness, corporate wellness, club, education and team sport categories, we are excited to bring our best-in-class solutions to new audiences and continue to innovate in the sports and wearable industries.”

Mark Hogenboom,Polar’s global commercial sales and marketing director, said, “Stan’s deep expertise and knowledge of the sports, fitness and retail industries enhances and complements an already strong Polar leadership team. Stan’s renowned creativity and actionable strategic thinking will prove invaluable in Polar’s path toward global leadership in the industry we created more than 35 years ago.”

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Via:: Bicycle Retailer and Industry News