Hawley to distribute EVOC bags

By Stephen Frothingham

LEXINGTON, S.C. (BRAIN) — Hawley is now distributing bike and ski bags from the German brand EVOC.

The announcement comes less than 12 months after Lambert, Hawleys’ sister company, relaunched EVOC in Canada. EVOC products will be available for ordering from Hawley in October.

“We are excited to extend this partnership to the U.S.,” said Dave Savard, brand manager at Hawley- Lambert. “EVOC has created a unique design for travel bags and now owns this market. Its high-quality hydration and protector backpacks, which feature carefully refined details, offer a myriad of useful features. Most importantly, all EVOC products have authentic designs made and tested by passionate riders for riders.”

Bernd Stucke, the founder and managing director at EVOC, said, “EVOC has gained a very good standing and demand in the U.S. over the past few years. With Hawley’s solid sales representatives network we will be able to now even better service our customers. One of the next steps in the brand evolution in the U.S., is the implementation of the EVOC Retail Program which will build closer relationships between EVOC and our retailer partners. We have been very happy with Lambert in Canada and look forward to replicate this success with the …read more

Via:: Bicycle Retailer and Industry News