Guest Opinion: Store branding is consistency

By Stephen Frothingham

By Holly Wiese

Holly Wiese has more than 20 years experience in the field of visual merchandising and retail design. She is the owner of 3 Dots Design, a strategic retail design and visual merchandising company that uses just the right blend of vision, creativity and business savvy to create exciting and enticing retail environments.

Branding…we all hear this term frequently and think we know what it means, but how EXACTLY does it apply to you and your bike shop…and why is it important?

As much as we all like to think our customers are loyal to our brand, chances are that many casual shoppers don’t even know the name of your shop. That’s right…they could be anywhere.

I often run across shop logos that were created by an employee or old buddy who wasn’t really trained to be a designer. If this is the case, it’s WELL worth your money to hire a professional graphic designer to update your logo (shouldn’t be more than several hundred dollars). Get out of the 80’s and build a strong brand personality that you can be proud of!

Your customers will remember that, and it will pay for itself in no time at all. A designer can …read more

Via:: Bicycle Retailer and Industry News