Orbea to forgo Eurobike in favor of dealer events

By Stephen Frothingham

MALLABIA, Spain (BRAIN) — Orbea said it is skipping this year’s Eurobike show, and will instead conduct several events with its European dealers and distributors. The company calls its new approach “Closer to You.”

“At the request of Orbea fans everywhere, we have decided to de-emphasize participation in general programs that don’t directly support our staff, customers, riders and dealers. For 2016 that means rather than attending Eurobike we will instead be working directly with …read more

Via:: Bicycle Retailer and Industry News