Hawley to distribute Mavic in US; Direct sales to continue as Amer combines Mavic and Enve sales forces

By Stephen Frothingham


LEXINGTON, S.C. (BRAIN) — Hawley will soon start distributing Mavic products in the U.S. The brand will also continue dealer-direct sales. Amer Sports, the owner of Mavic and Enve, also announced a new joint sales structure on Friday.

Starting in August, Hawley will carry “a good portion” of the Mavic product line, including wheels, rims and tires.

“As one of the most iconic brands in our industry, Mavic is a tremendous addition to our product line. …read more

Via:: Bicycle Retailer and Industry News