Toyota and Yakima team up on Road Warrior Program

By Stephen Frothingham

LAKE OSWEGO, Ore. (BRAIN) — Yakima Products’ Road Warrior Program, which attends to various outdoor and automotive events over the summer to demonstrate Yakima products, will travel in new co-branded Toyota vehicles this year, in a joint promotion.

Toyota is now the vehicle partner for the program, which will use Tacoma, Highlander, 4Runner, Rav4 and Sienna models.

Besides about 75 consumer events on its calendar, the Road Warrior program makes retailer visits as …read more

Via:: Bicycle Retailer and Industry News