Sigma’s new Pure 1 computer aims for simplicity

By Stephen Frothingham

ST. CHARLES, Ill. (BRAIN) — Sigma’s new Pure 1 and Pure 1 ATS bike computers were designed to give cyclists the simple data they want in an easy-to-read format and a modern appearance.

“After decades of listening to our customers, 9 out of 10 just want something that is easy to read and simple to use. The most important functions to them are speed, distance, and ride time,” the company said.

The Pure …read more

Via:: Bicycle Retailer and Industry News