Component brand 3T launches its first bike — and creates a new category

By Stephen Frothingham

ARTIMINO, Italy (BRAIN) — The historic Italian component brand 3T — which was bought last year by its president and CEO, René Wiertz, and Cervélo co-founder Gerard Vroomen — is introducing its first bike, which may be the industry’s first aero gravel road bikes, called the Exploro.

The company said it spent a year developing the bike, including tests at the San Diego Low Speed Wind Tunnel.

The comapny said the bike’s “Sqaero” …read more

Via:: Bicycle Retailer and Industry News