PressCamp rebrands winter edition with focus on road market

By Toby Hill

WESTLAKE VILLAGE, Calif. (BRAIN) — Reflecting the shifting product mix over PressCamp Winter’s three editions so far, owner ECRM has rebranded the event Bike PressCamp Road.

“We saw the trend organically moving this direction over the past three years: more road bikes, apparel, helmets, components and the like. So we recently decided that we would like to host the first open media event specifically for exciting new road products,” PressCamp stated.

“Of course, cyclocross, gravel, adventure, …read more

Via:: Bicycle Retailer and Industry News