GoPro and Red Bull sign exclusive deal; Red Bull gets equity in GoPro

By Stephen Frothingham

SAN MATEO, Calif. (BRAIN) — GoPro and Red Bull are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation. As part of the agreement, Red Bull will receive equity in GoPro and GoPro will become Red Bull’s exclusive provider of point-of-view imaging technology for Red Bull’s media productions and events.

GoPro will have presence at more than 1,800 Red Bull events across more than 100 countries. The companies …read more

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