Canyon says it will begin consumer-direct sales in US by next spring

By Stephen Frothingham

Investment firm provides capital for expansion.

KOBLENZ, Germany (BRAIN) — German consumer-direct bike brand Canyon said it has partnered with TSG Consumer Partners to expand into the U.S. market. TSG, an investment firm with offices in San Francisco and New York, gains a minority stake in Canyon and will provide the additional capital needed to set up U.S. sales.

The move has been years in the making, as Canyon has eyed the U.S. …read more

Via:: Bicycle Retailer and Industry News