POC extends contract with Danny MacAskill another three years

By Stephen Frothingham

STOCKHOLM (BRAIN) — POC has extended its sponsorship of Scottish mountain biker Danny MacAskill by another three years, through 2019.

POC has been working with MacAskill since 2009.

POC’s CEO and founder, Stefan Ytterborn, said, “When I first saw Danny in his film in 2009 I realized immediately that he was unique. We set about building a partnership, including creating pro model helmets, but that was only part of the story. Anyone who sees …read more

Via:: Bicycle Retailer and Industry News