ASI investigating how Costco got some SE Bikes

By Stephen Frothingham

PHILADELPHIA (BRAIN) — Advanced Sports International, the owner of SE Bikes, said it is investigating how Costco got about 50 of its bikes, which the warehouse retailer has been selling at its stores around the country. ASI said it did not consent to selling the bikes through Costco.

George Simone, the vice president of ASI sales, said ASI management believes one of its dealers or distributors sold the bikes. The bike also …read more

Via:: Bicycle Retailer and Industry News