REI’s boss challenges the bicycle industry to discuss the brutal truth about the business

By Lynette Carpiet

MONTEREY, Calif. (BRAIN) — Jerry Stritzke called his leadership team together and challenged them to discuss the “Brutal Truths” about what was ailing REI’s business. A bold move for a relatively new leader at REI. And what were those Brutal Truths?

Stritzke boiled down what had been a complex and emotional discussion to a quick list that he shared with some 200 participants Thursday attending the Bicycle Leadership Conference.

The list included too many discounts, too …read more

Via:: Bicycle Retailer and Industry News