Q&A: Time to dump your customers? One expert thinks so

By Stephen Frothingham

Robbie Kellman Baxter wants you to eliminate your customers and replace them with members. And she’s written a book to tell you why you should do it, and how.

Her new book, “The Membership Economy”, describes a fundamental shift in the way consumers relate to products and services. It’s a shift with powerful implications for businesses of all sizes, including small independents like funeral homes, coffee shops, book stores, and, yes, bike …read more

Via:: Bicycle Retailer and Industry News