BLC speakers talk about shifting consumer needs

By Stephen Frothingham

Millennials rise in importance for future growth.

MONTEREY, Calif. (BRAIN) — The speakers kicking off the Bicycle Leadership Conference Wednesday morning in this scenic bayside community talked about an evolving consumer and lagging retail and brand response to shifting demands and needs.

“Retail is broken,” said Marshal Cohen, chief industry analyst at market research firm The NPD, Group, a renowned expert on consumer experience and published author. “The way we treat consumers today is broken.”

Cohen said …read more

Via:: Bicycle Retailer and Industry News