Paceline Products hires new ad agency, Adventure Advertising

By Stephen Frothingham

PLEASANT VALLEY, Calif. (BRAIN) — Paceline Products, Inc. has retained Adventure Advertising as its new agency of record.

Adventure, based in Minneapolis, will help guide brand strategy, positioning and messaging, as well as take the lead on Paceline’s creative development, beginning with a new advertising campaign for the 2016 season.

“Chamois Butt’r has long been a leader within cycling circles,” said Tony Stanislav, Paceline’s sales and marketing manager. “As we expand into additional …read more

Via:: Bicycle Retailer and Industry News